Translating your website and content automatically into another language

Your website, listings, product details and documents can be translated automatically, but not by just running them through AI. On its own, AI translation reads well and gets industry words wrong, often in ways that change what the page promises. I build automatic translation with a rulebook for your industry’s terms, and a second AI that checks every translation before you rely on it.

The problem

Your listings, products or updates change every week, and paying a translator for every change doesn’t add up. So AI translation is tempting. But plain AI translation looks fluent while getting the trade’s words wrong. For example, it will:

• turn “available now” into “already taken”;
• turn “preferred” into “required”;
• translate a brand or place name that should stay as it is;
• show prices in the wrong currency.

Each one changes what the page says, and a reader in the other language can’t tell.

What affects a good translation

Many things, and each one needs its own rule:

• The industry’s own words and shorthand.
• Typos and misspellings in the original.
• Missing context: what the text is, and who it’s for.
• Names of people, streets and places, which must stay as they are.
• One thing swapped for a similar but different one.
• Numbers, prices and currency, and which item each number belongs to.
• Vague words made more specific, and careful wording made bolder.
• Facts added that the original never said.
• A reply that isn’t a translation at all, such as the AI asking for more text.

What I build

• A rulebook for your industry. How each term is translated, which names stay as they are, and what must never be added or upgraded. Every mistake found becomes a new rule, and the list grows long.
• Context for each piece of text, so it’s translated for what it is.
• Typos fixed first. A misspelled brand name in the original can’t be translated correctly, so it’s corrected before translating.
• A second AI that reviews every translation and flags the weak and wrong ones. You see how good the translation is across the whole site, not just the samples someone read.
• Only new or changed text is translated. Everything else keeps its translation.
• The translated pages go live with the website, automatically.

What it works for, and what it takes

It works best on text that repeats the same words, such as listings, product descriptions or job ads. The same terms come up again and again, so a rulebook can cover most of them and get the translation mostly right. Text that varies more, such as articles or marketing pages, is much harder, and needs a person.

Even one kind of text in one language needs exact wording for dozens of terms. Getting there takes many rounds of translating, finding the mistakes and adding rules, over hours of work, not one setting switched on.

How we start

1. We pick the language, and the pages or listings that change most.
2. A small sample is translated, and a fluent reader marks every mistake.
3. Each mistake becomes a rule, and the sample runs again. This repeats until it reads right.
4. The AI reviewer checks everything, and it goes live.

Keeping the text private

The translation can run on an AI model on your own server, so your text never goes to an outside AI provider. A provider’s model also works, for a cost per page instead of a monthly server.

FAQ

Is AI translation good enough? Not on its own. It gets industry terms wrong often. For text that repeats the same words, like listings, a rulebook built up over many rounds of a fluent reader’s checks, plus an AI reviewer checking every page, gets it mostly right. Varied text still needs a person.

Should my key pages be translated this way? Pages that sell or explain, such as your home page and service pages, should have a person check the translation.

What does it cost to run? On a model on your own server: the server’s monthly cost. On a provider’s model: a small cost per page translated. Most of the work is up front, in building the rulebook.

How do the translated pages show up on the site? Each language gets its own address, such as /fr for French, with a switcher between languages. See making your website multilingual.